Privacy Policy

1. Who We Are

Densight Labs (operating as Densight Labs Pvt. Ltd.) is an enterprise AI implementation firm headquartered in Lahore, Punjab, Pakistan. We operate the website densightlabs.com and related subdomains (ai.densightlabs.com, meet.densightlab.com, forms.densightlab.com).

We are the data controller for personal information collected through this website. For any privacy-related queries, contact us at hello@densightlabs.com.

Registered address: Johar Town, Lahore, Punjab, Pakistan

2. Data We Collect

2.1 Information you provide directly

When you use our contact form, book a discovery call, download our free book, apply to AI Spring, or submit a job application, we may collect:

• Full name
• Work email address
• Company name and job title
• Phone number (if you choose to provide it)
• Message content and details of your AI requirements
• CV / résumé (for job applicants only)

2.2 Information collected automatically

When you visit our website, we automatically collect certain technical data:

• IP address (anonymised before storage)
• Browser type and version
• Device type and operating system
• Pages visited and time spent
• Referring website (how you found us)
• General geographic location (country / city level only)

This data is collected via Google Analytics 4 and Netlify server logs. We use it only to understand how visitors use our website and to improve content and performance.

2.3 Information we do not collect

We do not collect payment card numbers (all transactions are handled directly by agreed invoicing or third-party payment processors). We do not collect sensitive personal data such as health, religion, ethnicity, or political views.

3. How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to your enquiry — if you fill in our contact form or book a call, we use your information to reply to you
• To deliver services — if you become a client, we use your contact details and project information to deliver the agreed engagement
• To send you content you've requested — if you download our free book or sign up for updates, we will send you the content you asked for and occasional related updates (you can unsubscribe at any time)
• To process job applications — to review, shortlist, and contact applicants for open roles
• To improve our website — aggregated, anonymised analytics help us understand what content is useful and how to improve the site
• To comply with legal obligations — where required under Pakistani law or other applicable legislation

We do not sell, rent, or trade your personal data with third parties for marketing purposes.

4. Third-Party Services

We use the following third-party services that may process your data on our behalf. Each operates under its own privacy policy.

• Google Analytics 4 — website analytics (IP anonymisation enabled). Google Privacy Policy
• Google Tag Manager — tag and script management
• Netlify — website hosting and form submissions. Netlify Privacy Policy
• Cal.com / Densight Meet — discovery call scheduling. Collects your name, email, and calendar availability
• Anthropic Claude / OpenAI — if you interact with any AI-powered features on our site or tools, your inputs may be processed by these APIs. We do not use these to store personal data beyond the session

We require all third-party processors to maintain appropriate data security standards.

5. Cookies and Tracking

We use cookies and similar technologies to make our website work and to understand how it is used.

Essential cookies

Required for the website to function (session management, security). Cannot be disabled.

Analytics cookies

Set by Google Analytics to help us understand visitor behaviour. These cookies collect anonymised data — no personal identification. You can opt out at any time via the banner or by installing the Google Analytics Opt-out Browser Add-on.

Managing cookies

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. Most browsers allow you to: view and delete cookies, block third-party cookies, and receive warnings before cookies are stored.

6. Data Retention

We retain your personal data for as long as necessary for the purposes described in this policy:

• Enquiries and contact form submissions — 2 years from last contact, unless you become a client
• Client engagement data — 7 years from engagement completion (to comply with Pakistan tax and corporate recordkeeping requirements)
• Job applications (unsuccessful) — 6 months from the date the role was filled, then deleted
• Analytics data — 14 months (Google Analytics default), then automatically deleted
• Email newsletter subscribers — until you unsubscribe, then deleted within 30 days

7. Your Rights

You have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete data
• Deletion — request deletion of your personal data (subject to legal retention obligations)
• Objection — object to processing for marketing purposes at any time
• Portability — request your data in a structured, machine-readable format
• Withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, email us at hello@densightlabs.com with the subject line "Data Request". We will respond within 30 days.

8. Security

We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, or unauthorised disclosure. Our website is served over HTTPS. Access to personal data is limited to staff who need it to respond to your enquiry or deliver your engagement.

While we take security seriously, no transmission over the internet is 100% secure. If you have concerns about sharing sensitive information, please contact us directly.

9. Children's Privacy

Our services are directed at business professionals and organisations. We do not knowingly collect personal data from individuals under 18 years of age. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

For any questions about this Privacy Policy or how we handle your data, please contact:

Densight Labs
Johar Town, Lahore, Punjab, Pakistan
Email: hello@densightlabs.com
Website: densightlabs.com

This Privacy Policy is governed by the laws of the Islamic Republic of Pakistan.